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Force users to buy more, do not give them any other options, and, because you’re Apple, a solid chunk of them will do exactly as they’re told and buy a monitor, a keyboard, a mouse, and a computer. The reason for this change in direction, while disappointing for legacy iMac users like myself, is actually really simple: Apple makes more money in the short, medium, and long term by selling you displays, keyboards, and computers versus selling you an all-in-one solution. Rather, it is now all about modular systems – the Mac mini, the Mac Studio, and the rumored Mac Pro. Apple has moved on its new vision for desktop computers is no longer focussed on all-in-ones that deliver value for money and come with everything you need to start working. I waited and waited, and nothing happened. Like many people, prior to buying the Apple Studio Display and a Mac Studio computer, I was holding out for a refreshed 27in iMac with 5K. There’ll Be No 27in 5K iMac Refresh – And THAT Sucks… Apple, like any company, has to refresh its products, improve them, and begin venturing in new directions.Īnd this is why the Apple Studio Display is so significant: it represents a sharp change in direction for how Apple does desktop computers. Obviously, technology trends move on and things become obsolete. And there could be some updates with this kind of thing in mind later on.īut this still doesn’t get around the fact that the Apple Studio Display is more expensive than the “retired” 27in iMac which had the same 5K screen resolution and, lest we forget, was an actual computer, meaning it didn’t need to be connected to something to function.Īnd it came with a mouse and a keyboard. But the Apple Studio Display runs a dedicated CPU, Apple’s A13, so it could, theoretically, run iOS or macOS natively. The Apple Studio Display Costs More Than An iMacįirst off the bat, the Apple Studio Display isn’t just a monitor. So, if the Apple Studio Display is just a monitor, why in the heck does it cost more to buy than an iMac? Let’s unpack this question to find out what’s going on.

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I use a mechanical keyboard and the same mouse as Ninja – you can see Ninja’s full Twitch streaming setup here (spoiler: he doesn’t use Macs). If you don’t have a mouse and a keyboard, you’ll have to buy them too.Īnd I would strongly advise that you DO NOT buy them from Apple. In order to use it, you need to connect to a computer, either the Mac mini, a MacBook, or the Mac Studio.Īnd the Apple Studio Display does not come with any peripherals. The Apple Studio Display, on the other hand, is just a monitor. You get a mouse and a keyboard and a fully functional computer in the box. Take the Apple Studio Display, for instance it costs more than a base-level iMac. And it doesn’t matter if you’re talking about its phones, watches, or headphones – Apple gear is pricey. It does not store any personal data.Why does the Apple Studio Display cost more than an iMac? Here’s everything you need to know about Apple’s sexy new monitor…Īpple is known for a lot of things, some good, some bad, but one of its biggest calling cards is price. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is used to store the user consent for the cookies in the category "Other. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics".

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